How to use this

The h2bsafer (how to be safer) hub is designed to provide you with information and advice that is easy to access and simple to understand. Use the short videos and step-by-step prompt cards to ensure you have a safer online experience.

The content is compiled and kept up to date by h2bsafer advisers, who work closely with the trust and safety teams of popular social media platforms.

All of our content development is overseen by our Chief Executive Jim Gamble. Jim is recognised globally as an expert on child protection. He is the former Chief Executive of the Child Exploitation and Online Protection Centre (CEOP) and was a founding member of the UK Council for Child Internet Safety (UKCCIS). Jim is currently the Independent Chair of the City of London and Hackney Safeguarding Children Board, Independant Chair of the Bromley Safeguarding Children Board and CEO of the Ineqe Group, incorporating h2bsafer Online.

Jim was the founding chair of the Virtual Global Taskforce (VGT), an international alliance bringing together law enforcement agencies and NGOs from around the world in a collaboration focused on making children safer online.

Help, Advice & Support


ChildLine is a confidential helpline for children that offers immediate direct support for children and young people up to the age of 19. You can call, email or chat online.

ChildLine reported that the top 3 concerns of young people that call ChildLine are depression and unhappiness, family relationships and bullying/cyberbullying.

The Samaritans is a confidential helpline for adults, young people and children available 24/7 providing emotional support for people who are experiencing feelings of emotional distress or despair.

The Samaritans have immediate and direct telephone, email and written support or you can call into your local branch.

The Child Exploitation and Online Protection Centre (CEOP) is part of the UK law enforcement community offering advice and help.

CEOP allows you to report directly to them if you suspect a child or young person is being groomed online.

Don’t forget, if you suspect a child is in immediate danger, always contact your local police.

Missing People is an independent charity that search for missing people within the UK, on behalf of their friends or family left behind.

It provides specialist support and a free and confidential helpline, available 24 hours a day by phone, text and email to support missing children and adults and their loved ones.

The Internet Watch Foundation is the UK‘s Hotline for reporting a range of online criminal content, including child abuse images. The IWF are supported by and work very closely with the online industry, as well as all UK police forces and CEOP.

If you stumble across criminal content online relating to child abuse images you should immediately report it to IWF.  They will work with partners to ensure the image is removed as soon as possible.

If you simply need information or advice, Think U Know is the CEOP education resource centre that offers direct access to a number of other agencies and the ability to report online grooming via the Click CEOP button.

It provides bespoke products for teachers, parents, children and young people.